Thanks to the Snack Factory, close to 50,000 people enjoyed free samples of Pretzel Cirsps a week before Christmas. This year, last-minute shopping was "crunch time" more than ever, as people scurried to find last minute savings in a horrible economy. It was wonderful to help spread some cheer as hundreds of people grabbed a hug with Santa and his elves.
The media liked the rare, fun story in a down market too, and we enjoyed a succesful event all around - with almost 10 million media impressions from just one morning event!
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