“Bubby” means grandmother in Yiddish, and as any Jewish grandmother will tell you, chicken soup is a cure-all. We hoped that all of those bubbys were right when we re-introduced a national chicken soup contest as the cure for media disinterest in a proven but decades-old program called Shabbat Across America (SAA).
And Bubby knew what she was talking about. Just six weeks after the contest kicked off, top east coast culinary experts sniffed, sipped and slurped soup while dozens of cameras clicked away and members of the media took note at an event in New York City.
A quirky, kitschy national search for the best chicken soup recipe in America, resulted in widespread, national and local market media coverage for the National Jewish Outreach Program. A key placement in the New York Times (online and in print) was the answer to this Jewish organization’s prayers.
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